It’s human nature to do exactly what others are doing, particularly when the pressure is on. There is comfort in numbers. But nobody succeeds in business just being comfortable. The LYNNK professionals believe companies must differentiate to meaningfully advance. And one of the best differentiators for firms today are truly diverse supply chains.

True supplier diversity drives profit. Numerous studies have demonstrated its efficacy. So being able to determine and validate that diversity is key. Again, measurement matters. Not sure? Consider this. In addition to being able to address supply chain gaps, properly measured supply chains serve as a critical differentiator in driving sales, growing market share, and attracting and retaining top talent. Want more?

At a global rental car company, a The LYNNK professional served as a former high-level executive. Naturally, their goal with Fortune 500 corporate accounts was to have them use the rental car company for all approved corporate travel. Corporations bid out these contracts to rental car companies and select one based on a set of criteria. One of the most important criteria is diversity. Providing compelling evidence of the rental car firm’s real diversity—from statistics to awards to other metrics—the executive was the only one able to provide real, meaningful evidence of true diversity, winning those corporate accounts for the firm. In fact, her presentation of metrics and evidence was so compelling that the sales team routinely asked her to join them on sales calls to corporations who were seeking to diversify their own supply chains.